Along with movies, the big hype in AI technology that we currently see in the media, perpetuated by marketing campaigns, is responsible for people's fears that AI will one day make them functionally redundant. For many companies, the attention generated by this hype is too appealing to avoid using the'artificial intelligence' buzzword. We can see that the number of businesses who have added '.ai' to their URL is on the increase, showing that they are taking advantage of the hype. If we take a look at some of the language used by the biggest AI companies, it is easy to see where this hype comes from. For example, Google Deepmind describes AlphaGo as having'overturned hundreds of years of received wisdom' for the game of Go and apparently since the match has continued to'surprise and amaze'.